Watch This 5 Minute Video To Learn How To Use AI To Scale Your B2B Business

Paying a lead gen agency in 2026 almost never works

I should know. I built the world's most popular B2B lead generation agency

I helped over 2,500 B2B companies generate over £1B in sales pipeline, across 62 industries in 20+ countries

Then in 2025, I shut it down

Why did I shut down a business that:

- Operated successfully for 8 years

- Generated £1B+ in sales pipeline for 2,500+ clients (more than any other B2B lead gen agency globally)

- Did £1.5m in revenue last year

- I was offered £1.2m to sell last year

(Yeh okay, that last one hurt)

Here's why..

The cost of generating leads for B2B companies has gone through the roof

I couldn't charge my clients to run campaigns, and also get them a good return on their investment

Here's an example of agency economics when I started in 2017 vs 2026:

The cost to generate a lead for your business is determined by how much your competitors are willing to bid for the same leads. If your competitor does it in-house, and spends £1,250 to acquire a customer that cost you £2,500 to acquire using an agency, your competitor can charge less for the same service, and eat your lunch.

The ROI in B2B marketing in no longer big enough for you to get a good return and pay an agency to do the work for you.

To scale your business profitably, you need to do it in-house.

But generating B2B leads at scale is hard..

You have to spend tens of thousands on each channel to figure out what works and what doesn't.

Even then, you have to get 10+ things right for a channel to perform. Set up one thing incorrectly, and your whole campaign can flop, and you may have no idea why.

Not only that, but AI has changed the game. What worked 3 years ago may be obsolete now.

Running my agency, I personally spent 7-figures testing every channel extensively, to figure out exactly what works and what doesn't.

When AI came along, I invested 6-figures into integrating AI into every facet of our marketing funnels to beat the competition.

I also got to see inside the marketing machines of 2,500 different B2B companies, in every sector imaginable.

That gave me a unique insight into exactly how to generate leads at scale, and how to use AI to beat the market.

I built a repeatable playbook that I personally used to:

✅ Generate £1B in sales pipeline for 2,500+ B2B companies across 62 industries in 20+ countries

✅ Book 3,000 sales demos for my own sales team in 12 months

✅ Scale five agencies that I founded/co-founded

✅ Build my personal holdco

Now, for the first time ever, I'm now sharing that exact repeatable system with the world

I call it the Predictable Leads OS

What do I charge to teach you the secrets that cost me 7-figures to learn? The secrets that will enable you to fill your sales calendar overnight?

Less than you'd pay an agency for one month

If you want to learn how to scale your B2B business fast, check it out..